Soft materials such as colloidal suspensions, emulsions, foams and gels often display complex and unusual behaviors compared with ordinary solids or liquids. From a mechanical point of view, for instance, they can resist deformation like solids, but they can also start to flow like liquids when a sufficiently strong external drive is applied. This transition from solid-like to liquid-like behavior, known as “yielding,” is central to the physics of soft amorphous materials and to many industrial and biological processes.